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Social Media Marketing for Business Online Course

Understanding the Fundamentals of Blogging to Take Advantage of a Fast Growing Lead Generation Source

Blogs have become a key asset of big brand websites and creative individuals across the digital world alike, but they’ve undoubtedly become a useful addition to your digital marketing artillery. They are no longer simply on the peripherals of businesses and marketers, and while originally they were just a place for individuals writing about their passions, they have evolved into a unique medium that stands alone on its own merits. Find your passion and let us help you to express it so that you can begin to understand what it means to carve out a community of loyal readers.

Your purchase now also includes a Free Starter Pack tailored to your course when  you register and attend the first Live Webinar  


1. Introduction to Blogs

This lesson is an introduction to the course and into the world of blogs. We discuss some of the influential bloggers that continue to be so and start to introduce the idea of how to best manage your blog content, by looking at some important practices for bloggers.

We discuss the impact blogs can have now with case studies and looking at how it has evolved as a medium. We are also going to begin to look at the various platforms to consider setting up on.

  • What is a blog post?
  • Why should you tag and categorise your content
  • Building the foundation for success

2. Setting up your own blog

This lesson takes a detailed look at the different blog platforms that are out there and which ones might be suitable for you. We will take a look at some of the reasons why blogging has evolved and grown into what it is today.

We are also going to explain some of the terminology that you will come across when you’re managing a blog. We will discuss the value of having your own domain.

  • The options for setting up a blog – Wordpress, Squarespace, Wix amongst others
  • The importance of your domain
  • Best practice UX for your blog
  • Blogging terminology

3. Best practice of Vlogging

This is not a passing fad for teens. Vlogging/Vloggers are amassing numbers that eclipse big budget Hollywood movies. Learn about the power of Vlogging and why it has to be considered when starting out. What is best practice for creating vlog content and why you don’t need a big budget?

The equipment you need for Vlogging is as important as creating an engaging personable quality to your blogs. We will analyse the best of the best and look to replicate some of the principles that make them so good.

4. The importance of SEO

Search Engine Optimisation is an important component of optimising your blog so that the audience that you want can find you. Social media gets all the headlines but SEO still has a massive impact on the success of an individual blog. So, it is important to cover yourself and understand the basics of SEO to give your blog that extra boost it deserves.

  • The importance of Keywords in your content
  • What you shouldn’t do!
  • Write with SEO in mind, but not for crawlers

5. Content curation & the art of content planning

Planning your content strategy has many moving parts and one important element is to curate content from sources that are relevant and you trust. We show how to find and manage this content to add a valuable arm to your growing digital strategy.

  • What is content curation and how it can help you develop your content strategy
  • 70/20/10 Rule
  • Putting your best foot forward with a content plan

6. Content Marketing 101

Your platform will be determined by the type of content that you create. If you are writing on Medium, creating videos for YouTube or simply writing posts on your company blog, the best content is planned content. We will look at what content marketing is and give you a foundation in understanding the form that suits you.

The best content should be natural, reactive and engaging and it doesn’t need a big marketing budget to create it. We will look at some examples of blogs that constantly create great content and you will understand why developing a plan enhances your chance at online success.

7. Creating a compelling personality for your content

Learn about why you should wholly embrace your own opinion when creating content for your blog. We look at the components of your blog that will compel your audience to return for a second and third visit. You will learn to control your tone and look at adding character to your content.

  • How to connect with your audience
  • Becoming an authority and a trusted source
  • Learn how to resonate with your audience

8. How to monetize your blog

Blogs are no longer a diary for your thoughts as they have become a real viable source of income. We take a look at the various ways that you can monetize your blog and at some of those that have already done so.

  • Advertising within your blog
  • Sponsored content, cross promotion and guest writing
  • Building a loyal readership and product promotion

9. Managing a community of online followers

Once your blog is starting to gather a little pace, and you can see that you are gaining traction with an audience, we look at why we should engage with that audience. When you are creating interesting and compelling content, there will be both advocates and critics of your opinions and content. We look at some examples of great communication dealing with some of negative commentary.

  • Handling negative commenters
  • Control is impossible but engagement is essential
  • The emergence of the person behind the blog

10. Developing your brand through Social Media

Have you ever wondered why some brands are succeeding better than others in the digital content space? We look at some examples of them and debate whether it is better to create an engaged audience or one that converts in other ways. We look at what the important metrics are to measure the growing success of your blog.

  • How big brands use their content through social media
  • Engagement vs website click through
  • Measuring your social success online

*On demand lessons will be pre-recorded and will be made available at a later date.

Frequently Asked Questions

How do I participate in the live webinars and access the recordings?

You can participate using your own computer via the internet, both Windows and Mac devices will surfice.

You can access recordings via your student log in area found in menu tab.

Live lessons are not essential in order to pass diploma courses. You can view the recordings in your own time.

What is the duration of one webinar?

It lasts approximately 1 hour, not including questions and answers at the end of the live sessions.

What if I miss the lecture? Will I be able to catch up?

That's no problem. We also record each lecture as we broadcast them. We make these videos available to you within 24 hours of each lecture concluding and you will have unlimited access to the videos for up to 12 days after the entire course has been completed.

Are there any assignments?

We provide you with weekly quizzes in order to self-assess your progress. These are completely voluntary and a fantastic revision tool. Only live courses have weekly quizzes.

Upon course completion a final assignment will be made available. There is a €5 administration charge for non-members to complete the final assignment and receive the certificate. All certificates are free for members.