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How to Resource the Internet for Fashion
Product ID: 750201
/ Mfg Part #: 0131727621
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This book is geared specifically to information fluency for the fashion industry — covering traditional and non-traditional research — and is meant to help the reader overcome any Internet research phobia. Written to make students more proficient and confident in using the Internet and the computer as a tool for conducting research, this book provides insider industry secrets to researching the Internet for fashion design and/or fashion marketing related information through easy to understand and follow step-by-step exercises.
The companion CD contains over 1,600 URLs including links for business, marketing, forecasting, global trade shows, global sourcing markets by country, and a global list of online museums and other historical and art resources. This book will teach students to research beyond Google, how to use Boolean Logic and Search Engine Math, to conduct an Advanced Search online, and give them a better understanding of how to mine the Deep Web.
Features include:
Step-by-step format
Throughout the book. Instructors can refer exercise for students and CD provides answers so they can gauge their comprehension.
Practical industry insider interviews
On how to research. Provide real-world examples, interviews and images on researching online.
Companion CD-ROM
Contains over 1,600 URLs, glossaries, and answers to exercises. Provides students with links to Art and artists; Business and marketing; Exhaustive list for the many museums world-wide; Listings for the leading fashion trade organizations, trade shows and merchandise marts; Extensive designer links; Complete list of the leading Career Sites; Leading U.S. government sites; Global sourcing sites by country; Buying offices for the major U.S. retail stores; Forecasting trends and statistic sites; Libraries online including URLs for clichés, quotes, textiles glossaries, traditional dictionaries and more online.
FREE Adobe Acrobat Viewer
Instructors and students can access a free copy of Adobe Acrobat to view the files on the CD.
Author: M. Kathleen Colussy, The Art Institute of Fort Lauderdale
Published: November 2005
ISBN: 0-13-172762-1
176 Pages
